values?

Where have all the Corporate Values Statements gone?

Recently, I was sent down a values statement wormhole with a simple client research assignment. The task: gather the values statements of leading edge Silicon Valley high tech companies.  The goal: review the values statements of these “cool firms” for ideas about how our client might make their values more appealing to their increasingly hip and Millennial workforce. The sample: 8 leading companies: Google, Apple, Facebook, LinkedIn, Tesla, Genentech, Electronic Arts, Zappos.  The surprising finding: half of these companies seemed […]